CARRY-ON TRAVELLER
Make every kilo count.
Short solo trips. A light case, suitable dimensions and a clear price.
JULY / AUSTRALIA / TWO AGENT BRIEFS
Same store.
Different priorities.
One agent is travelling with cabin baggage. Another is packing for a family holiday. Watch where their choices diverge on the same starting page.
FAMILY HOLIDAY PLANNER
Make room for everyone.
Two adults and two children. Packing capacity, luggage sets and durability.
Explores the categories, then opens Carry On at decision 4.
Opens Luggage Sets at decision 1.
Numbered dots mark recorded focus positions; outlines mark clicked categories. Cropped to show the category choices. Open the full-size original comparison ↗
WHAT HAPPENED
Two routes appeared.
The carry-on agent inspected several category areas before opening Carry On on decision 4. The family agent opened Luggage Sets on decision 1.
WHAT TO CHECK NEXT
Does the next page answer their need?
Test whether a traveller can verify weight and dimensions, and whether a family can compare capacity and sets. Finding a relevant category is only the start of the buying task.
About this comparison
Two JourneyLens AI simulations, one per brief, captured on 8 October 2026. Both began at the same public catalogue with the same starting focus, model and settings. Their profiles and shopping tasks differed. The image shows the opening decisions, not the whole visit.
Neither run completed the full shopping task, and no website defect was confirmed. This is recorded agent behaviour, not human eye tracking, a representative customer study or evidence of a conversion effect.
Independent demonstration. July is not a client or partner. Visit the original catalogue.
YOUR SITE, YOUR AUDIENCES
Who are you designing for?
Share one public URL and the buying task that matters. Start with a free, focused first look.